The functions of Media & Corporate Affairs include to build and sustain positive perception/imaging for the organization as a progressive Regulatory Authority of Pakistan’s Energy Sector, create awareness of its actions in public interest, gain industry by-in and sensitizing it’s direct and indirect stakeholders about rules/regulation and their compliance in national interest. To keep abreast the stakeholders about the policies/actions of the organization on regular basis and build ownership as well as bridge the communication gap. Other important functions are to establish and execute major goals and objectives for the organization, implement policies established by the Authority, provide leadership, direction and guidance over Organization’s activities, analyze and evaluate the operational effectiveness of the organization. Moreover, coordinate major activities through subordinates and appraises assigned personnel, represent the organization to stakeholders, international organizations, media and the general public, introduce Regulatory Reforms inline with international practices and Government policies. Any other task assigned by the Competent Authority from time to time.